Intelligent Handshake®

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Intelligent API

For the moment that is not a call, a page, or a file. The action is planned with you and agreed before anyone writes code.

Your interaction A kiosk A chat or an agent A point of sale A partner system Yours to name decide The agreed action H The offer The route The risk posture in milliseconds

Your moment, your action.

Every published product is one interaction with one agreed action. Intelligent API is for the interaction you have that is not on the list yet: a kiosk, a chat, a point of sale, a partner system. Bring what the interaction knows, what it needs to decide, and how fast; together we fit an existing action type or define the one it needs.

  1. SignalAny interaction that carries an identity signal and has a decision to make.
  2. IdentityThe person is resolved from the signals the interaction already has.
  3. GraphThe person is matched across brands and channels.
  4. DecisionThe IH Score and the action you agreed on, returned together.
  5. ActivationYour system applies it, in whatever form was agreed.
  6. AttributionOutcomes are fed back on the same contract, and the model learns.

What each state does, whatever the moment.

  • HHighThe best offer, the priority route.
  • MMediumThe standard offer with a reason to decide now.
  • LLowThe entry offer.
  • NNon-buyerThe default, with no incentive spent.
  • RRiskVerification before value.
  • UUnidentifiedThe default; the interaction feeds the loop.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentAny interaction with an identity signal and a decision to make.
  • SignalWhatever your system holds: a number, an address, an account, a device.
  • ActivationThe output you agreed on: an offer, a route, a posture, a segment.
  • TimingSet with you: inline in milliseconds, or in batch.
  • IntegrationAn existing action type where one fits; a new one where it does not. The contract is agreed before implementation.
  • RecordOutcome feedback is part of the contract from the start.
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent API is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

Engineering

The contract

Agreed before implementation: inputs, outputs, timing, feedback.

Product

The new moment

A decision where there was none, on the surface you already own.

Partners

Their system

Intelligent Handshake decisions delivered into a platform that is not yours.

Bring the interaction.

Tell us what it knows, what it needs to decide, and how fast. We come back with the action and the contract.

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