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Intelligent TV

From the TV spot to the order, decided. Every way to buy (direct checkout, the phone, a retail marketplace) is ordered for this visitor by the score, before they choose.

Buy direct1Call to order2Buy on a marketplace3HOrdered for a High buyerBuy on a marketplace1Buy direct2Call to order3NOrdered for a Non-buyer

Every way to buy, in the right order.

Most brands show every visitor the same buying options in the same order. Intelligent TV reads the score at the order button and orders the paths (direct, call, marketplace) so each visitor sees the one most likely to convert at the highest value, and the brand keeps the direct relationship where it is worth the most.

  1. SignalThe Intelligent Tag fires on the product or offer page.
  2. IdentityThe visitor is resolved, cross-device.
  3. GraphThe visitor is matched against the portfolio customer graph.
  4. DecisionThe standard decision model returns the state, with the buying paths, their order, and the offer chosen for it.
  5. ActivationThe order button renders the paths in the decided order.
  6. AttributionWhich path the buyer took, and what it was worth, is written back.

What each state does at the order button.

  • HHighDirect checkout first, premium bundle, call-to-order offered.
  • MMediumDirect checkout with a reason to decide now.
  • LLowEntry offer; marketplace shown alongside direct.
  • NNon-buyerMarketplace path first, with a simple offer.
  • RRiskVerification before direct checkout.
  • UUnidentifiedDefault order options; the session still feeds the loop.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentProduct pages, offer pages, and the entry to checkout.
  • SignalThe Intelligent Tag on the page. Tag documentation
  • ActivationThe IH Score and an ordered set of buying paths, returned to the page.
  • Failure modeNon-blocking. No score, no delay: the default order options render.
  • RecordEvery outcome is written back as a Decision Record (Session Disposition in the API).
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent TV is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

Ecommerce

The order button

Each visitor sees the buying path that fits them first, instead of the one that fits the average.

Growth

Channel mix

Direct, phone, and marketplace stop competing for the same buyer and start covering different ones.

Finance

Margin by path

Direct where it earns the most; marketplace where the direct relationship would not pay back.

See your order button, decided.

Bring a product page and a week of its traffic. We show which buying path each state would have been offered first, and what that would have changed.

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