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Intelligent App

The same decision, inside the application you already built: a portal, a checkout, an internal tool.

The full bundlePriority path, checkout firstContinue H One call, inside your own code POST /action AppVisit identity: your user id event: checkout opened score: H 86 ms result: full bundle, priority path // your app applies it. Non-blocking.

Decided inside your own app.

Some of the most valuable moments happen in software you built yourself. Intelligent App sends the identity your application already knows as an AppVisit event and returns the IH Score and the configured result in milliseconds, so the app shows the offer, takes the route, or asks for verification in its own logic.

  1. SignalAn interaction in your application, with the identity it already has.
  2. IdentityThe user is resolved against the graph from that identity.
  3. GraphThe user is matched across brands and channels.
  4. DecisionThe IH Score and the configured result come back in one response.
  5. ActivationYour application applies the result in its own logic.
  6. AttributionWhat happened next is reported back as a Disposition event.

What each state does in the app.

  • HHighFull offer, priority path.
  • MMediumStandard offer with a reason to act now.
  • LLowEntry offer.
  • NNon-buyerDefault experience, no incentive spent.
  • RRiskA verification step before value is given.
  • UUnidentifiedDefault experience; the visit feeds the loop.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentAn interaction inside your own application.
  • SignalThe identity and activity your application already holds, sent as an AppVisit event.
  • ActivationThe score and the configured result, returned to your code and applied there.
  • LatencyReturned inline, in milliseconds.
  • Failure modeNon-blocking. No score, no delay: the application does what it does today.
  • IntegrationAn AppVisit ActionKey, identity and destination mappings, and one call to the User Action API.
  • RecordLater outcomes are reported with Session Disposition codes.
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent App is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

Engineering

One call

A single endpoint, a documented response, no change to the stack around it.

Product

The moment

The offer, the route, and the risk posture decided where the user already is.

Operations

Fewer bad orders

Risk is verified before value is given, inside the flow.

See your app, decided.

Bring the interaction you want to decide. We map the identity, return the score, and show what each state would have seen.

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