Santa Monica, Calif., September 16, 2026. Intelligent Handshake today announced IH 2.0, the next version of its platform and of the company: the system of decision for commerce. Systems of record store what happened. Systems of engagement deliver messages planned earlier. IH 2.0 decides what to do with each buyer while the moment is still open.
At the center is the IH Score, a realtime value and risk segment (H, M, L, N, R, U) returned in milliseconds when a call connects or a page loads. No form fill, login, or prior history is required. The same score works on calls and on the web, and every outcome returns to the model through Session Disposition, so each decision trains the next one.
IH 2.0 brings six products onto one platform core: Intelligent Call, Intelligent Page, Intelligent TV, Intelligent Email, Intelligent Ad, and Intelligent Mail. Brands decide from the first session on a shared model and move onto a model trained on their own buyers as their outcomes accumulate.
“Every brand already pays for its traffic and its calls. What it has never had is a way to decide, in the moment, what each buyer is worth and what to offer them. IH 2.0 is that layer. Same traffic, same calls, more revenue.”
Eileen Fraser, founder and CEO, Intelligent Handshake
Across our clients’ brands and products, deciding at the moment of contact has produced a typical revenue lift of 27 percent with no additional media. In a controlled split test on a multibrand portfolio, scored traffic returned 43 percent more revenue per unique visitor, a result reproduced eight months later within two percent.
Availability
IH 2.0 is available now. Brands can deploy with Intelligent Handshake running the integration, engineering teams can build on it directly through the developer center, and commerce and CRM platforms can carry the score natively inside their own products.
About Intelligent Handshake
Intelligent Handshake is the system of decision for commerce. At the moment a buyer calls or a page loads, it decides what the buyer is worth and what to offer them, returned in milliseconds and measured on what happened next. The company is based in Santa Monica, California. intelligenthandshake.com
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info@intelligenthandshake.com · 800-610-4460
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